General Conference Department of Communication

A General Conference department formed by the merger of the Bureau of Public Relations and the Radio-Television Department in January 1973. The merger was suggested by the advisory committees of the two departments and approved at the 1972 Annual Council. At the 1990 General Conference session, the department’s function was refocused to address primarily the press and media relations from the General Conference. The Communication Department’s concerns include the development and maintenance of a true image of the church, a clear understanding of the church’s principles by the public, and the effective use of broadcast and audiovisual techniques and media in communicating the gospel to the world. To achieve this, the department utilizes every appropriate medium of public information a...

From the Seventh-day Adventist Encyclopedia. Published with permission from the Review and Herald Publishing Association.