Going to the Review office, after a long absence from Battle Creek, James White found the Health Reformer seemingly dying. Immediately he took the paper under his wing. He had three objectives in view for the magazine: "First, to raise the interest of the journal; second, to increase its circulation; third, to establish a strict pay-in-advance system" (HR, April 1871).
At the General Conference session held in February 1871, James White was elected editor of the Health Reformer. He reorganized the journal in many ways; by introducing Mrs. White´s Department, for instance. These changes soon began to bear fruit: The Reformer was generally conceded to be the best health journal in America.